This module aims to develop an informed understanding of the historical, social, and political contexts that have shaped graphic design. By exploring key movements, styles, and icons, students will develop a strong foundation in basic design theory and history. The module further emphasises the ethical and sustainable dimensions of graphic design practice, equipping students to make informed and responsible design decisions in familiar contexts.

This module aims to facilitate the acquisition of essential techniques and digital skills needed for Graphic Design, using industry-standard Adobe software. Students will learn to manage design projects within a well-defined environment, applying standard processes of analysis, synthesis, and evaluation to solve design challenges. Additionally, students will compile a digital portfolio that adheres to professional standards, demonstrating their ability to communicate design concepts clearly and ethically with an understanding of intellectual property and legal considerations.

B R I E F S :

Brief 4: Digital Publishing: Magazine Design (Apr 22 - May 9)
Brief 6: Introduction to Website Design (Jun 2 - Jul 25)
Brief 7: Online Advertising: Social Media Design (Jul 28 - Aug 15)
Brief 8: Introduction to Animation (Aug 18 - Sep 5)
Brief 9: Mobile App Design (Sep 8 - Oct 3)
Brief 10:
Portfolio & Showcase (Summative Assessment) (Oct 6 - Nov 17)

This module aims to establish a strong understanding of design fundamentals, including composition, typography, and colour theory. Students will apply these principles through practical exercises, learning to create visually compelling designs. They will also become proficient in Adobe software and essential computer skills to support their design work. Furthermore, the module focuses on print-based graphic design, covering identity, collateral, and packaging. It combines theoretical knowledge with practical application, equipping students with the skills to create effective print communication. Emphasising an understanding of print production, materials, and finishing techniques, the module encourages critical thinking, problem-solving, and visual research to inform design decisions while developing proficiency in industry-standard software and production methods.

B R I E F S :

Brief 1: Fundamentals: Principles and Elements of Design (Feb 17 - Mar 7)
Brief 2: The Design Process; Applied Illustration (Mar 10 - Mar 20)
Brief 3: Identity and Collateral Design (Mar 24 - Apr 17)
Brief 5: Packaging Design (Summative Assessment) (May 12 - May 30)